Purpose, Passion and Profit
Impactful marketing Strategies for Social Enterprises
Driving Positive Change with Purpose, Passion, and Profit
- Actionable Strategies for Growth: The book offers actionable strategies and practical advice for social entrepreneurs looking to scale their enterprises, emphasizing the importance of maintaining a balance between mission-driven goals and financial sustainability.
- Holistic Marketing Approaches: The book explores comprehensive marketing strategies tailored specifically for social enterprises, emphasizing the integration of purpose and passion with profit to create impactful and sustainable business models.
- Innovative Marketing Techniques: The book highlights innovative and creative marketing techniques that align with the values and missions of social enterprises, focusing on how to leverage storytelling, digital marketing, and community engagement to build a loyal customer base.
- Measuring Impact and Success: It provides tools and frameworks for measuring the impact and success of marketing efforts in social enterprises, ensuring that the strategies not only drive profit but also create meaningful social and environmental change.
- This book is ideal for : Social Entrepreneurs, marketers and anyone passionate about driving positive change.
About Me
Jacob Jose is a seasoned professional in marketing, fair trade practices and community development. An alumnus of the organic foundation course masterclass, 2022 jointly organized by ALGOA (Asian Local Governments for Organic Agriculture) and IFOAM Asia, he is the manager of business development at PDS Organic Spices, Kerala. He holds a postgraduate degree in Business Administration (MMH) from Marian College Kuttikkanam (Autonomous) and is currently pursuing a Master’s Degree in Environmental Science. As a board member and co-ordinator of Sahyadri Organic Small Farmers Consortium, he supports producers through training and technical assistance. He is also the convener of the Indian Fairtrade Coffee Producer network and a member of various national and international sustainability organisations.
Book Reviews
“ "Purpose, Passion, and Profit: Impactful Marketing Strategies for Social Enterprises" is an invaluable resource for social entrepreneurs and marketers. It blends traditional marketing with a focus on social impact, offering practical strategies to effectively promote mission-driven products and services. The book emphasizes building strong stakeholder relationships, measuring impact, and creating compelling narratives. Ideal for anyone committed to positive change, it provides essential guidance for achieving sustainable success in the social enterprise sector. ”
Pushpendra Rao, (Amazon Reader)
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